In June 2014 artist-musician Grey Gersten (a.k.a. Eternal Lips) exhibited Custom Melodies—an interactive music exhibition in which participants collaborated with the artist to create custom songs at Mmuseumm. During the 12-night exhibition, Gersten—surrounded by a myriad of instruments—wrote, performed, and recorded over 110 biographical songs creating roughly 7 hours of new music.
Both the exhibition and its companion piece (Eternal Lips self-titled debut EP with guest vocals from Sharon Van Etten and TV on the Radio’s Kyp Malone) were featured in The New York Times, Wall Street Journal, Rolling Stone, Interview Magazine, Vice’s NOISEY, SPIN, Gizmodo and other publications. Time Out NY ranked Custom Melodies #1 on its "Things To Do" list, declaring, “It’s safe to say that there hasn’t been anything like this event in...well...ever.”
This week, Gersten launched Custom Melodies, an interactive, multimedia, web-art piece that allows users to experience the music, art, and writings created at the Custom Melodies exhibition. Each of the 110 songs has its own webpage with excerpts from the “Custom Melody Application” that provide a deeper understanding of each individual’s song.