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Tröegs Independent Brewing, Cut & Taste


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Chinatown Soup invites you to celebrate a collaboration between one of our favorite artists and an art-conscious company. If you’ve walked the streets of downtown New York below Houston Street, then you’ve passed by a Jay Riggio tag. Tröegs has worked with accomplished artists from across the country, including larger-than-life Philadelphia muralist Isaiah Zagar, surrealist Boston glassblower Stephanie Chubbuck, Harrisburg found-object sculptor Jason Lyons, and award-winning sculptor, photographer and mixed-media artist Ryan Upp of Cleveland. 

The company first teamed-up with Brooklyn-based collage artist Jay Riggio for its springtime Art of Tröegs project, which asked friends and fans to create works of art from the brewery’s bottlecaps, cans, and labels. Jay’s piece—an upended landscape featuring a Hollywood pinup, prehistoric monuments, and dozens of tiny cutouts from DreamWeaver Wheat and Perpetual IPA labels—will hang in the new Art of Tröegs gallery, opening on July 14th at the Hershey, PA brewery.

Works on display at Chinatown Soup will include an array of mixed media from all nine members of the Brooklyn Collage Collective, to which Jay belongs. BCC members will also craft limited edition summer postcards that incorporate elements of signature Tröegs packaging. 

“We love getting together with creative kindred spirits,” says John Trogner, co-founder of Tröegs Independent Brewery. “It’s going to be a blast putting on a show with Jay and the Brooklyn Collage Collective on their home turf.” 

About the Brooklyn Collage Collective The BCC is a collective of collage artists from Brooklyn and beyond. Founded by Morgan Jesse Lappin and Lizzie Gill, the group has been growing steadily since 2013. The collective began with the mission to work together to push the broadening definition of collage through collaborative exhibitions, live collaging events, education, and dialogues.

About Tröegs Independent Brewing Founded in central Pennsylvania in 1996, Tröegs is a brewery for people with a sense of adventure and curiosity. Taking bits and pieces of brewing tradition, Tröegs has created some of the most sought-after beers in America, including Nugget Nectar, Mad Elf, and Troegenator. Its Hershey, PA brewery includes a Tasting Room, Snack Bar, General Store, Art Gallery, and tours. Visit www.troegs.com to see what's brewing.

Earlier Event: June 16
LENNA
Later Event: August 2
The Pin & Patch Show